I’m a Digital Marketer by profession, with passion and a creative eye for fashion, music and
art. Having worked for 3+ years in the Marketing (Advertising & Sales) sector for various
industries—IT, Financial, Hospitality, Wellness—I’ve understood the concept of Marketing
from several aspects.
Marketing, as I see it, is a combination of science, economics and psychology, rather
than just creativity (yes, that must be new to hear :D). That said, having graduated with a
major in Economics, and then understanding the dynamics of Social Media tools, I have grown
to love researching and strategizing. I have a knack for designing effective strategies to help
businesses leverage their digital spaces to reach potential customers with greater ROI.
In my ‘me-time’, you’d find me with earphones plugged in while tuned into my favourite
music, reading a book, simply watching a movie on Netflix, or adding stuff to my
shopping cart. The social butterfly in me loves to be around my tribe, at parties or intimate
gatherings and celebrations.